Digital Marketing Packages for Small Business

Small business SEO services: Before understanding what online marketing services for small businesses are, let’s define a small business.

Small businesses in India and all the manufacturing and service enterprises have investments of “Not more than Rs 10 crore” and an Annual Turnover of “not more than 50 crore” that comes under this category.

Why Do Small Business In India Need SEO Services?

The Indian economy has undergone a significant transformation since integrating with the global market in 1991.

Small businesses in India have played a crucial role in this economic shift, contributing to innovation and employment. With the population growing rapidly, projected to exceed 1.5 billion by 2030 and 2 billion by 2050, small businesses in India are expected to thrive even further, catering to the diverse needs of this expanding market.

As the backbone of the economy, small businesses in India will continue to shape the country’s future, driving growth and opportunity.

The Ministry of Information and Broadcasting secretary, Apurva Chandra, said there are 1.2 billion mobile phone users and 600 million smartphone users in India. Indians spend an average of 4 hours and 5 minutes on their smartphones daily, surpassing the global average by nearly an hour, {The Economic Times}.

It is concerning but once a legend said to ”turn disaster into opportunity”.

Imagine having resources like SEO services that will connect your small business to Pan India.

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What Is Online Small Business / SMB Marketing?

Digital marketing can also be referred to as online marketing. It is the promotion of brands directly to potential customers using the Internet and other digital means of communication. This does not only include emails and social media messages, but it can also include text and multimedia messages as a marketing channel.

  • Affiliate Marketing
  • Content Marketing
  • Email Marketing
  • Marketing Analytics
  • Mobile Marketing
  • Pay-per-click
  • Search Engine Optimization 
  • and Social Media Marketing
Top 5 Reasons Why should you choose the best digital marketing agency?

Affiliate Marketing

Affiliate marketing is a form of revenue-sharing marketing wherein a third-party affiliate promotes the business’s product or services for a commission or reward.

Content Marketing

Content marketing is a technique that drives attention, interest, and engagement with your audience based on the creation and distribution of content, including articles, videos, podcasts, and more meaningful items such as information graphics, webinars, and even whitepapers.

This approach gives you the building of expertise, awareness of your brand, and keeping your business in customer’s heads when it’s time to buy what you sell.

Email Marketing

Email marketing is the sending of electronic mail for purposes of digital marketing to enhance a company’s chances to sell products or services and to be in touch with current and potential customers.

Marketing Analytics

Marketing analytics is defined as the analysis of data on the effectiveness of a marketing activity. Technology and analytical procedures are applied to marketing-related data to understand what drives consumer behavior, which may be useful in refining marketing campaigns and optimizing return on investment.

Mobile Marketing

Mobile marketing is electronic marketing, in which products and services are advertised to mobile device users. It is a form of multi-channel marketing that incorporates elements such as SMS, social media, email, and mobile applications, amongst others.

Pay-per-click

Pay-per-click, commonly referred to as PPC, is an online advertising model. Pay for every click in the advertiser’s ad. PPC is also popularly referred to as cost-per-click.

Search Engine Optimization

Mobile marketing is electronic marketing, in which products and services are advertised to mobile device users. It is a form of multi-channel marketing that incorporates elements such as SMS, social media, email, and mobile applications, amongst others.

Social Media Optimization

SMO is the use of social media sites to manage and optimize the online presence and message of an organization. This can be a form of digital marketing wherein such causes of a firm can be increased awareness of new products and services, connection with customers, or mitigation of potentially damaging news.

Strategies Of SEO Service For Small Businesses

An effective SEO approach can translate to an increase in web traffic and subsequently boost sales leads. The following are essential elements to focus on and work out to ensure you squeeze every last drop from your small business SEO strategy.

  • Local SEO
  • Google Business Profile SEO
  • Keyword Research
  • Backlinks
  • Google Search Console
  • Competitor Analysis

 

  • Local SEO: using geo-targeting and optimizing your website for a specific location. This will help people locate you easily whenever there is increased mobile traffic around that area.
  • Google Business Profile SEO: Setting up your Google business profile with your business’s location, telephone number, link to website, hours of operation, and pictures.
  • Keyword research: the process of finding and analyzing the terms people use to search for information online. The goal is to identify the best keywords to target your business’s content and marketing campaigns.
  • Backlinks: A backlink is a link to some other website pointing to your website. They are considered to be one of the most positive signals for search engines about the credibility and popularity of your site.
  • Google Search Console: Using the Google Search Console to optimize your content and check your website’s impressions and clicks.
  • Competitor Analysis: A competitor analysis essentially involves doing research about your competitors in the industry where you operate or sell, which would have you learn more about their strengths, weaknesses, and everything regarding how they function. The result of this would be to help identify growth opportunities, improve the business, and gain a competitive edge.

Advantages Of SEO Services For Small Businesses

It is one of the best practices whereby small businesses will be in a position to notice an increase in brand awareness and site traffic. Apart from that, effective SEO helps you build a community by establishing a very strong digital presence.

Here are some ways in which SEO can contribute to your growing business:

  • Gain Competitive Edge
  • Reach Your Target Efficiently
  • Provide Relevant Information
  • Expand Your Brand Awareness
  • Educate Prospective Clients
  • Build Lasting Relationship
  • Maximize Your Mobile Reach
  • Gain Access To Valuable Data

 

  • Gain Competitive Edge: Today, over three billion people use the internet to research everything from information to products and services. It is no wonder small business owners feel that their voice is being drowned out. SEO allows you to maneuver the position of your brand within the search engine ranking, all of it for free, increasing visibility and helping you stand ahead in your niche.
  • Reach Your Target Efficiently: While SEO goes after customers, it lets customers come quickly to you. Both on and off-page SEO strategies target a certain portion of your audience and inspire them to act. Proper management of SEO will help your small business make meaningful connections with customers.
  • Provide Relevant Information: Ever searched the internet for an answer to a question, but it was not there on the first, second, or third result page? It’s frustrating, and there is no shortage of information; rather, it’s because too many poor execution techniques are being used. The way that your website can respond to a question, solve a problem, or meet a need is through SEO and rank.
  • Expand Your Brand Awareness: If you ever read about a brand while scanning the news, a guest post, or your Twitter feed, you’ve already experienced what can happen when a brand invests in off-page SEO techniques and may hold the right to take your brand’s presence far on the web.
  • Educate Prospective Clients: The most important factor of SEO is the creation of meaningful content. While content will help you rank better on various topics, it can also act as a tool to establish your brand as an authority. Content comes in various forms by way of presentation, video, or infographics to educate or entertain the audience.
  • Build Lasting Relationships: From creating an on-site community of brand advocates to staying in touch through social media, SEO helps foster lasting relationships with your customer base. With the right SEO, it is easy for customers to find your business online, stay connected instantly, and be in touch with your brand.
  • Maximize Your Mobile Reach: The future of digital is mobile. With Google announcing that a website’s mobile friendliness will now become a ranking factor, it’s pretty obvious how important it is to optimize the website for mobile devices. As mobile users generally seek specific information, your small business can use SEO strategies to amplify the rankings of specialized content. The induced flow of interested leads has a direct impact on your business outcomes, which can easily be measured.
  • Access valuable data: Think of a direct mail campaign that brought back granular data about the recipient’s response to the material. Did they immediately throw it away, examine it for a moment, or save the number to their phone? Sadly, a direct mail campaign doesn’t generate data at this level. SEO does, By splitting the audience into different personas and tailoring your SEO practices for each persona, you can start to accrue data offering insight into your customer’s behaviour.

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How Much Do SEO Packages For Small Business Cost In General?

Cost depends on the complexity and level of services required as well as the competitive intensity and vision of small businesses. In general, SEO falls into categories that have their price ranges.

Automated Local SEO Package: a strategy that helps optimize the online presence of a business in a bid for rankings in local results, has a cost range from $300 to $500 per month. This strategy is appropriate for small businesses seeking an improvement in their local visibility yet reluctant to invest in a full-scale approach.

Small-Scale SEO Package: The most prevailing package price for small-scale SEO ranges from $1,500 to $2,500 per month. Adding on-page SEO along with technical improvements and content optimization results in more personalized services, which are custom-tailored to a person’s business. Small-scale packages are ideal for businesses starting out with SEO and seeking a solid foundation in building up an online presence.

Local Small Business SEO package: The cost range for this is from $3,000 to $5,000 per month and can include content creation, link building, advanced analytics, and local citations. It is appropriate for businesses competing in competitive industries or those that want to dominate local search rankings.

Custom Small Business SEO services: These may range between $500 and $10,000 per month, depending on the scope and goal of the campaign. It can be related to national or international SEO strategy, advanced technical SEO audits, detailed reporting, or even more.

SEO For Small Business Packages & Pricing (We Offer)

The best small business SEO packages offered by a small business digital marketing agency aren’t necessarily the ones with the lowest price or a long list of benefits. Instead, the most effective SEO services for small business are those that align with your specific goals and fit within your budget. When selecting small business SEO packages, it’s important to focus on services that support your business objectives.

These SEO services for small business typically come in three categories: Basic Local SEO Packages, Growth Local SEO Packages, and Booster Local SEO Packages. Each option provides a tailored approach, allowing you to choose a small business digital marketing agency package that suits your needs and enhances your online visibility. So, whether you’re looking for foundational services or advanced SEO services for small business, you can find a solution that’s right for you with these small business SEO packages.

Basic Local SEO Packages

  1. This bundle contains ten specifically chosen keywords that are essential to bringing local customers to your establishment.
  2. The five primary keywords are high-priority terms that center around essential services or goods.
  3. As for the secondary five keywords, these are the terms that serve as supplements to the primary keywords and are typically related services or locally relevant terms.
  4. Localized keywords will be the main focus, Ensuring that your company appears highly when customers in your target area look for similar goods and services
  5. Google Map Rankings
  6. More conversions (calls & lead generation)
  7. This local SEO package is ideal for small businesses. Whoever wants to draw in more local clients from a particular area might choose this package.

(This Local SEO Package benefits will come with a cost of $ 199/month.)

Growth of Local SEO Packages

  1. This plan includes up to 20 thoroughly researched keywords to maximize local visibility for your company
  2. Ten Primary keywords dedicated to your main offering, these keywords are crucial for bringing in targeted local traffic
  3. The Ten Secondary Keywords support the main terms and broaden your exposure in the community.
  4. Concentrated on specialized keywords, which are customized for the particular regions in which your company conducts business, guaranteeing highly targeted local search traffic.
  5. Ranking On Google Map
  6. More conversions ( Calls & Leads)
  7. This local SEO package is ideal for companies with two locations who want to grow their local clients and have a solid presence throughout a number of regions.

(This Local SEO Package benefits will come with the cost of $499/month.)

Booster Local SEO Packages

  1. Includes up to 40 keywords, offering comprehensive coverage for enterprises in various locations.
  2. Twenty Primary Keywords, To attract the most relevant local traffic, choose targeted, high-impact keywords that are concentrated on your main offering.
  3. The Twenty Secondary Keywords, are associated keywords that increase your exposure for associated searches and broaden your local search audience.
  4. Focus on customized keywords targeted to each location, ensuring that your company rates prominently in searches linked to your services within the geographical areas you operate.
  5. Google Map Ranking
  6. More Conversion ( Calls & Leads)
  7. This local SEO package is perfect for companies with more than two locations who want to rule local search results in several cities or areas.

(This Local SEO Package benefits will come with the cost of $549/month.)

Basic

Local SEO
$ 199
Monthly
  • Keywords Plan Upto 10
  • Primary KW + Secondary KW 5 + 5
  • Best Suited For Business with 1 location
  • Expected Results Rankings on Google Map + More Conversion (Calls + Leads)
  • Keywords Type Localized

Growth

Local SEO
$ 499
Monthly
  • Keywords Plan Upto 20
  • Primary KW + Secondary KW 10 + 10
  • Business with 2 locations
  • Rankings on Google Map + More Conversion (Calls + Leads)
  • Keywords Type Localized
Popular

Booster

Local SEO
$ 549
Monthly
  • Keywords Plan Upto 40
  • Primary KW + Secondary KW 20 + 20
  • Business with more than 2 locations
  • Rankings on Google Map + More Conversion (Calls + Leads)
  • Keywords Type Localized

FAQ

Frequently Asked Questions

SEO packages for small businesses typically include keyword research, on-page optimization, content creation, backlink building, and performance indicators. The goal of these is to raise a website’s exposure on search engine result pages (SERP).

SEO Packages for small businesses enhance the website’s search engine position, making it easier for potential customers to find the firm online. Improved visibility increases the possibility of attracting and retaining both organic traffic and customers.

Packages for SEO are frequently customizable for small enterprises. By tailoring their services to the particular needs, objectives, and budgetary constraints of each small business, agencies guarantee the best possible return on investment.

Many benefits, including increased online visibility, improved search engine rankings, increased web traffic, and enhanced customer engagement, may be obtained by small businesses with a comprehensive digital marketing package. These benefits can eventually lead to increased sales and business growth.

When choosing the finest SEO package for small businesses, take into account your needs, financial constraints, and company objectives. For optimal outcomes, find out about the services offered by a reliable digital marketing agency and confirm that they align with your objectives.

Small businesses can save money by purchasing digital marketing packages, Which include a variety of services at a lower price that if they were purchased iondividually. They are designed to maximize effectiveness and efficiency while remaining within the budgetary constraints of small business.

For small business, digital marketing packages can be scaled. As your business grows, you can adjust and services to your bundle to meet your evolving needs and maintain its expansion.

SEO is very cheap to small business entrepreneurs, that is, permanent visibility and organic traffic without heavy advertising costs.

With SEO, your small business website and business would be represented to many more individuals online. The scope for visibility through SEO is limitless. Google receives over 3.5 billion searches every day, which is more than 40,000 each second. Organic search makes up over half of all website traffic.